One for the future
We design sound systems for today and for tomorrow. We design to
add value to your life. It's really that simple.
But what does it all mean? Is it just fancy, marketing talk? Hot
air and empty promises? Well, no! We think of it as our raison
d'être, our whole reason to be. Basically, it all boils down to one
semi-philosophical question: Should you adjust to technology or
should technology adjust to you?
The role of technology
If you haven't guessed by now, of course, we adhere to the
latter. That's why we don't like big, black speakers, that's why we
resent cables, and that's why we consider CDs a technological
dinosaur. In their own way they each slow down or ugly up the
process of enjoying media output. Technology should support your
routines without intruding and make life easier without asking
anything in return. Basically, technology should adapt to life as
it is being lived around it.
Then and now
Sure, there was a time when families would gather around their
radios and TVs, awestricken by these technological marvels and the
flickering waves of entertainment radiating from them. Not anymore.
Today we're just too busy, and too demanding. We're always on the
go, moving about, and media consumption is not a sacred, sit-down
ritual as in the old days. The internet along with the
digitalization of audio has changed our habits for good. Today,
sound is a context in which life takes place, not an event in
Audio in the MP3-era
But there's a flipside to this coin: The lack of focus on
premium quality sound. It seems as though we have settled for
mediocrity - by listening to music files in headphones or from poor
sounding dock stations. We have grown accustomed to inferior sound,
because it's easier and more practical - because it fits with the
way we consume audio today. But it doesn't have to be this way -
you should be able to have it all.
Freedom as we see it
Libratone speakers are designed with that premise in mind.
They're designed to add value to your everyday life by combining
wireless AirPlay technology with high-end audio quality and a
Scandinavian aesthetic that blurs the line between design and
This recipe gives you the freedom to move about as you please,
the freedom to furnish your house as you wish and the freedom to
enjoy your music and movies when and where you feel like it. It's a
glorious goodbye to clumsy stereo speakers and audio cables. It's
the final farewell to the symmetrical dictatorship of regular
stereo. And it's a fitting end for mediocre sound.
Thank you for listening. Now go enjoy life.